The rise of Over-The-Top (OTT) streaming platforms redefined entertainment content consumption, and Chopra capitalized on this shift. Her collaboration with platforms like Netflix and Amazon Prime Video reflects an understanding of the modern digital landscape.
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In the early 2000s, mainstream Bollywood actresses were often relegated to romantic interests. Chopra actively subverted this trope. In Aitraaz (2004), she played an antagonist—a calculated risk that won critical acclaim and established her as a formidable actor. She consistently chose narrative-driven content over formulas, portraying a troubled model in Fashion (2008), an autistic woman in Barfi! (2012), and an Olympic boxer in Mary Kom (2014). Cultivating the Multi-Hyphenate Identity The rise of Over-The-Top (OTT) streaming platforms redefined