The current era is defined by mutual respect and co-production rather than competition. Bollywood production houses are increasingly investing in Malayalam creators, while Kerala's top stars are being cast in pivotal roles in Hindi-led action franchises and streaming series.

Today, a family in Malappuram can watch a Hindi web series like The Family Man (which, incidentally, features significant plotlines in Kerala) on their phone, and a family in Delhi can watch the Malayalam masterpiece Jana Gana Mana . This cross-pollination is erasing regional boundaries.