Then came the moment Ayaan dreaded.

What makes a photo go viral? It is a meticulous blend of three elements:

. From star-studded red carpets in Mumbai to intimate "home-style" celebrations, photography continues to be the primary lens through which fans experience the "filmy" life. Current Entertainment & Lifestyle Highlights Global Brand Ambassadorships

Editorial photography is where the Bollywood lifestyle truly crosses into the realm of high art. India’s top actors frequently grace the covers of global fashion publications such as Vogue India , GQ , Harper’s Bazaar , and Cosmopolitan .