Holds a 41.85% market share in the digital media sector. Top-tier services include Netflix (73% subscriber reach), followed by Disney+ Hotstar (53%) and WeTV (28.8%). 2. Popular Video Genres and Content Trends
During the 2024 election, AI-generated "cute" (gemoy) versions of political figures like Prabowo Subianto became viral sensations among younger demographics Educational Entertainment: Kids' content creators like Vlad and Niki Holds a 41
The country's top creators represent a broad spectrum of genres. In the "People & Blogs" category, talk show-style content reigns supreme. captured a staggering 20% reach in Q2 2025, touching over 14.2 million households. Meanwhile, in the "Entertainment" category, veteran public figure Deddy Corbuzier led the pack with a 24.7% reach, engaging over 17.5 million households. touching over 14.2 million households. Meanwhile