The 2020 Ullu original series "Riti Riwaj: Wife on Rent" is a provocative entry in the platform's popular anthology series, which explores archaic or unconventional social customs through a modern, eroticized lens. This specific segment focuses on the unsettling concept of "renting" a spouse—a practice often depicted as a desperate byproduct of rural poverty and systemic exploitation. The Premise and Narrative Hook

Plays a central character in the episodes, delivering a performance that balances the vulnerability and pragmatic nature of a woman caught in the rental trade.

The success of the episode relies heavily on its main cast members, who portray characters caught in a cycle of lust, economic desperation, and jealousy.