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India has the largest young population in the world. While dating apps are huge, 90% of marriages are still arranged or "semi-arranged" (meeting through online matrimony sites like Shaadi.com). Content that compares the budgeting of a live-in relationship in Mumbai vs. the logistics of a 500-person wedding in Lucknow is evergreen.

Since Covid, the Indian balcony has become the new living room. Gardening in grow bags, drying spices on the railing, or simply the "evening tea and gossip" setup—the balcony is a sacred liminal space. Documenting the transformation of a concrete balcony into a green oasis is peak aspirational content. India has the largest young population in the world