Social media platforms continued to play a crucial role in shaping the entertainment industry in 2020. Influencers and content creators used platforms like Instagram, TikTok, and YouTube to connect with their audiences and build their personal brands. The lines between traditional media and social media continued to blur, with many celebrities and influencers leveraging their online presence to promote their work.
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By late November 2020, the "Streaming Wars" reached a fever pitch. Traditional movie theatres faced widespread closures, forcing media conglomerates to debut their most valuable intellectual properties directly on digital platforms. Social media platforms continued to play a crucial