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The most successful products often combine multiple reward types. However, Eyal emphasizes a crucial ethical distinction: the rewards must satisfy users' existing needs rather than create artificial scarcity or manipulate vulnerabilities. hooked how to build habitforming products free pdf fix

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internalizes the trigger of "fear of missing out" (FOMO), reduces action friction to a single tap, delivers highly variable visual rewards, and encourages investment through posting, liking, and following. delivers highly variable visual rewards