Distributed internationally via platforms like Rakuten Viki and later Netflix, the drama topped viewing charts across Asia, the Americas, and Europe. It solidified K-dramas as a dominant force in global streaming entertainment. 3. Expansion Into New Media Formats

Standard definition is dead. Premium content in 2024 is shot in at least 1080p, with the majority moving to 4K resolution. This allows the viewer to appreciate the details of the performers' skin, makeup, and expressions—details that are essential to the "True Beauty" concept.

: Created by Yaongyi and first published in 2018, it centers on Lim Ju-kyung , a student who transforms herself into a "goddess" using makeup to escape a past of bullying. It amassed over 825 million views and 6.6 million subscribers on the official English platform as of early 2022.