The bullwhip effect refers to the phenomenon where forecast distortions and demand variability amplify as you move further upstream in the supply chain (from retailer to manufacturer to raw material supplier). Primary Causes:
The COO of Super Cycles is reviewing her sourcing strategy. She asks two key questions for each outsourced part: what is the risk in the supply market, and what is the criticality of the product or service to our business? supply chain management midterm exam questions