Tushy was founded in by French director and entrepreneur Greg Lansky. It was the second brand in his portfolio, following the massive success of Blacked and preceding Vixen . In 2016, these brands were consolidated under the Vixen Media Group banner.
Lansky‘s philosophy was a direct rebuttal to the cheap, “churn-and-burn” content dominating tube sites in the mid-2010s. At a time when piracy was decimating profit margins, Lansky bet on a premium model. He argued that if you create consumers would actually pay for it, describing his aesthetic as “a mix of fashion, 80s porn, and Tom Ford” . His gamble paid off—Tushy and its sister sites attracted tens of millions of unique monthly visitors, proving that a $30 monthly subscription for “artful” porn was a viable business model. Tushy 15 11 16 Gigi Allens -Arty Babe Gets Anal...
In a 2015 interview, Allens articulated the artistic release she felt on set, noting how the Tushy environment allowed her to treat the scene as a genuine expression rather than just a transaction. Tushy was founded in by French director and