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Viewers see creators who look like them, speak their regional languages, and face identical daily struggles.
From transforming old clothes to creating home decor from waste, these videos tap into the Indian penchant for frugality and creativity. Top Platforms Driving the Trend
A housewife from Surat filmed herself making 21 different sabzis from one bottle of leftover pickle masala. The video got 4 million views in a week.
No discussion of "new" or trending masalas is complete without Chaat Masala. It is the sprinkling of magic that transforms a boring fruit salad or a simple plate of potatoes into an explosion of flavor.
: Avoid filming in front of a window; instead, face the window so the natural light illuminates your face.