Ben Settle - Email Players 1 - 15 Official

In the earliest issues, Settle’s goal was likely to wean subscribers off the endless search for the next “hack” or “trick.” A recurring theme in his early years was the importance of understanding —the underlying rules of human behavior—rather than chasing trendy tactics. These issues likely broke down concepts like:

In Email Players #9 , Settle shares a client example: a supplement seller who switched from weekly “helpful tips” to daily emails blending personal stories, industry rants, and pure entertainment. Within 45 days, revenue per email increased 212%, and unsubscribes dropped. The lesson? People don’t unsubscribe from frequency; they unsubscribe from boring emails. Ben Settle - Email Players 1 - 15

This comprehensive analysis deconstructs the core frameworks, psychological triggers, and strategic breakthroughs found across issues 1 through 15 of Email Players . 1. The Core Philosophy: Infotainment and the Daily Habit In the earliest issues, Settle’s goal was likely

Writing every day keeps you top-of-mind, conditions your audience to buy, and forces you to become a faster, sharper writer. The lesson