Don’t try to appeal to everyone. In your content, reference specific, beloved tropes from popular media. In one video, act like you are the mysterious stranger from a noir film. In the next, be the best friend from a 2000s rom-com. The specificity builds a loyal tribe.
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She is a major proponent of the POV trend, which has transformed how influencers market products and tell stories [1]. Don’t try to appeal to everyone
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: Increasingly, narrative-driven content uses POV to place the audience inside a character's headspace. This is particularly effective in genres like mystery or travel vlogging, where the viewer's discovery mirrors the creator's own.