Agricultural Marketing Notes Grade 12 Best !!top!! Jun 2026
A marketing channel is the path an agricultural product takes from the farm gate to the final consumer. Traditional Intermediaries
Using websites and social media to sell directly to consumers. agricultural marketing notes grade 12 best
┌─────────────────────────────────┐ │ Agricultural Marketing Functions │ └────────────────┬────────────────┘ │ ┌─────────────────────────┼─────────────────────────┐ ▼ ▼ ▼ ┌─────────────────┐ ┌─────────────────┐ ┌─────────────────┐ │ Exchange │ │ Physical │ │ Facilitating │ ├─────────────────┤ ├─────────────────┤ ├─────────────────┤ │ • Buying │ │ • Storage │ │ • Standardization│ │ • Selling │ │ • Processing │ │ • Financing │ │ │ │ • Transport │ │ • Risk Bearing │ │ │ │ │ │ • Market Info │ └─────────────────┘ └─────────────────┘ └─────────────────┘ Exchange Functions A marketing channel is the path an agricultural
Slower decision-making; potential for mismanagement. Controlled/Regulated Marketing potential for mismanagement. Controlled/Regulated Marketing