The Darrell Jones Jerk was also championed by several high-profile dancers and musicians, including James Brown, who incorporated the move into his live performances. Brown's endorsement helped to further popularize the dance, and it soon became a favorite among fans of soul and funk music.
The fallout for Daryl Jones was rapid. Within two hours of his supervisor, Lawrence Township Chief Constable Terry Burns, watching the viral video, Jones was terminated. Chief Burns stated he made the decision immediately and declined to comment further on the incident, which had been viewed more than 400,000 times on YouTube by the following week. The store also confirmed he no longer worked there.