Indian food is hyper-regional. What a Punjabi eats (Butter Chicken, Naan) is alien to a Tamilian (Dosa, Sambar, Filter Coffee).
India’s climate is brutal. Consequently, the lifestyle revolves around breathable fabrics. Khadi (hand-spun cotton), popularized by Gandhi, is having a renaissance. Lifestyle content now highlights "Capsule Wardrobes" based entirely on Chanderi and Maheshwari cottons, rejecting synthetic materials for sustainability. Indian food is hyper-regional
Creators must work hard to break monolithic perceptions of India by showcasing specific regional diversity instead of generalized tropes. popularized by Gandhi