This is the engine of retention. The brain experiences a surge of not when it receives a reward, but in anticipation of one. If a reward is predictable, it loses its power to create a habit. If it is unpredictable (variable), it creates an itch that the user must scratch. Eyal categorizes variable rewards into three types: 1. Rewards of the Tribe
The action is the behavior performed in anticipation of a reward. Eyal uses the Fogg Behavior Model to explain this step:
This is the engine of retention. The brain experiences a surge of not when it receives a reward, but in anticipation of one. If a reward is predictable, it loses its power to create a habit. If it is unpredictable (variable), it creates an itch that the user must scratch. Eyal categorizes variable rewards into three types: 1. Rewards of the Tribe
The action is the behavior performed in anticipation of a reward. Eyal uses the Fogg Behavior Model to explain this step: hooked how to build habitforming products download pdf free
