Amidst the dominance of global giants like YouTube, TikTok, and Instagram Reels, a new "homegrown" contender has emerged. In December 2025, Indonesia officially launched Sople , a short-video platform developed domestically. Its mission is not only to provide an alternative for entertainment but also to boost national digital resilience and open new economic opportunities for local creators, especially beginners, by offering a unique monetization scheme that pays from the very first 1,000 views.
Today, the genre has evolved. Production houses like MD Pictures and Screenplay Films have recognized that the audience wants sharper, shorter, and more relatable content. The modern Sinetron has moved to platforms like WeTV, Vidio, and Netflix. Shows like Buku Harian Seorang Istri (The Diary of a Wife) and Layangan Putus (The Broken Kite) aren't just popular; they are cultural events. They break the fourth wall, address modern relationship trauma, and generate millions of clips on compilations on YouTube Shorts. Amidst the dominance of global giants like YouTube,
[Audience Attention] ├── Horror & Mystery (Traditional myths, haunted explorations) ├── Street Food & Mukbang (Local culinary tours, spicy food challenges) ├── Daily Vlogs & Celebrity Realism (Behind-the-scenes family dynamics) └── Localized Comedy (Regional dialects, relatable everyday struggles) Horror and Mystery (Horor) Today, the genre has evolved
The Indonesian SVOD market presents a structure of "international platforms plus regional content coexisting". WeTV's "Kelana Cinta" ranked second in average viewing hours per user (25.03 hours) in July 2025, demonstrating the deep foundation of local and regional dramas among Indonesian audiences. WeTV achieved a significant growth surge, jumping from 1.07% penetration in 2024 to . Viu also maintains a stable performance with Korean dramas like "While You Were Sleeping" (18.39 hours). Viu claimed the second spot regionally in subscribers, MAUs, and user engagement for 2025. Shows like Buku Harian Seorang Istri (The Diary
If you look at the trending tab in Indonesia, a few specific genres consistently rise to the top: : Food is a national obsession. Tanboy Kun
When it comes to digital video consumption, of Indonesia. According to a 2025 national survey by APJII involving 8,700 respondents, YouTube leads the Indonesian digital video market with a staggering 65.05% preference rate , maintaining a stable trend from 2024. The platform serves as both a source of entertainment and a key force for content requiring in-depth explanation (41%), while platforms like TikTok recorded the highest increase as a news source (34%), indicating a shift toward concise, visual news.
Indonesian entertainment and popular videos cover a wide range of genres and topics. Some of the trending content in Indonesia includes: