Behind-the-scenes content, personal vlogs, and direct social media updates make creators feel accessible.

She often leans into bold, darker aesthetics that contrast with the "girl-next-door" tropes of early Instagram.

Linguistically, saying you have an "internet crush" on Brooke Benz is a defense mechanism. It softens the blow. Lust implies animal instinct. A crush implies butterflies, blushing, and wanting to take her to dinner (before anything else).