The most significant entertainment story of 2021 was the explosion of Over-the-Top (OTT) platforms. With movie theaters shuttered for extended periods, digital streaming services became the primary source of cinematic and episodic entertainment for millions. This period solidified OTT as the "new normal," with consumption minutes in India surging from 181 billion to 204 billion.
The most significant entertainment story of 2021 was the explosion of Over-the-Top (OTT) platforms. With movie theaters shuttered for extended periods, digital streaming services became the primary source of cinematic and episodic entertainment for millions. This period solidified OTT as the "new normal," with consumption minutes in India surging from 181 billion to 204 billion.