| Module | Focus Area | |--------|------------| | Digital Marketing Overview | Introduction to digital marketing landscape, strategy, and planning | | Website Planning & Creation | Building websites, landing pages, and understanding user experience | | Search Engine Optimization (SEO) | On-page, off-page, technical SEO, keyword research, link building | | PPC & Google Ads | Paid search campaigns, bid management, ad copywriting, performance tracking | | Social Media Marketing (SMM) | Organic and paid strategies on Facebook, Instagram, LinkedIn, TikTok | | App Store Optimization (ASO) | Optimizing mobile apps for visibility on app stores | | Display Advertising | Banner ads, retargeting, programmatic advertising | | Email Marketing | Building email lists, automation, newsletters, metrics |

Progress tracking, pixel installations, and real ad-account monitoring are managed via integrated student dashboards.

Use free tools like Google Analytics and Google Search Console to learn how to read traffic data and optimize performance.

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