The "late summer slump" is no longer a factor, as networks and streamers use this time to drop high-stakes, prestige dramas that will carry into the autumn awards season. 4. Gaming and Interactive Entertainment
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Major K-pop agencies used this mid-week window to roll out conceptual teasers, pre-release singles, and variety show appearances. Fan communities generated massive engagement metrics on platforms like Weverse and YouTube, showing the borderless nature of modern pop media. The "late summer slump" is no longer a