In 2023, the Telugu film industry, spearheaded by organizations like the Anti-Video Piracy Cell (AP Film Chamber of Commerce) and supported by cybercrime police, took an aggressive stance against sites like 9x Rockers.
A major home for many Telugu blockbusters following their theatrical release.
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Prashanth Neel’s action-packed spectacle ended the year on a high note, creating immense buzz on 9x Rockers and other torrent sites immediately after release. 9x Rockers: A Hub for Telugu Movie Trends (2023)
On the other hand, the platform's free movie uploads have raised concerns about piracy and its impact on the film industry. The Telugu film industry has been losing crores of rupees due to piracy, with many movies being leaked online within days of their release. This has affected the box office collections and revenue of many movies, making it challenging for producers to recover their investments.
The Balakrishna starrer, directed by Gopichand Malineni, was one of the first major releases of the year. Within 24 hours of its Sankranthi release, a high-quality camrip version was uploaded to 9x Rockers. Despite mass appeal in theaters, the film lost an estimated ₹10-15 crore to piracy in the first week alone.