Political figures and influencers heavily utilize social media. Former President Jokowi utilized Instagram (59m followers), while President Prabowo Subianto used AI-generated "cute" (gemoy) content to engage young viewers on TikTok and Instagram.
Influencers, rather than traditional celebrities, dominate marketing, with Gen Z shoppers relying on them for purchasing decisions. Indonesia | Reuters Institute for the Study of Journalism video xx bokep xx jepang 2021
Traditional celebrities have migrated en masse to YouTube. They host candid, long-form podcast interviews that bypass traditional media censorship, giving fans raw insights into the lives of public figures. Street Food and Mukbang rather than traditional celebrities