The innovative core of Pitch Anything requires you to direct your pitch entirely at the croc brain. The croc brain wants information that is simple, clear, novel, and non-threatening. By speaking directly to this primal layer, you bypass resistance and immediately capture your audience's undivided attention. 🖼️ Controlling the Frame: The Core of Persuasion

What is the or type of investor you need to persuade? Do you need a slide-by-slide outline based on this method? Share public link

Run simulation pitches where colleagues act as hostile or bored executives. This desensitizes your team to high-pressure environments.

In , Oren Klaff presents a method for high-stakes persuasion based on neuroeconomics , the study of how the brain makes economic decisions . His core premise is that while we pitch from our advanced neocortex , our audience receives it through their primitive "crocodile brain" (croc brain), which filters for survival, novelty, and simplicity. The STRONG Method