TikTok is no longer just for Gen Z. Ibu-ibu use TikTok to find quick recipe hacks, parenting advice, and budget-friendly home makeovers. They have also embraced TikTok Shop and live-stream shopping, purchasing everything from kitchenware to skincare in real-time.
Entertainment habits are a negotiation between traditional values and global trends: ngintip ibu ibu ngewe
The proliferation of social media platforms has enabled Indonesian mothers to share their experiences, showcase their talents, and connect with like-minded individuals. Many ibu-ibu have become influential figures, leveraging their online presence to promote products, services, or causes they care about. They share their daily routines, parenting tips, fashion choices, and culinary creations, offering a glimpse into their lives and interests. TikTok is no longer just for Gen Z