The 'Upside Down' Challenge for World Cancer Day harnessed the power of social media virality for a serious cause. The simple act of flipping a photo served as a universally understood metaphor for how a cancer diagnosis turns a person's world upside down. The campaign empowered patients, survivors, and families to share their unique stories, generating over 6 million social media engagements and uniting a global community in solidarity.
If you or someone you know has been affected by sexual assault, help is available. You can connect with people who can support you by calling the National Sexual Assault Hotline at or visiting RAINN (Rape, Abuse & Incest National Network) to chat online securely. rape portal biz verified
This public link is valid for 7 days and shares a thread, including any personal information you added. This link or copies made by others cannot be deleted. If you share with third parties, their policies apply. Can’t copy the link right now. Try again later. The 'Upside Down' Challenge for World Cancer Day
What started as a grassroots phrase by activist Tarana Burke became a global phenomenon in 2017. By sharing stories of sexual harassment and assault on social media, millions of women and men exposed the systemic nature of abuse. If you or someone you know has been
Breast cancer advocacy shifted from a taboo medical diagnosis to a global movement. Survivors sharing their diagnosis stories stripped away the stigma, leading to billions of dollars raised for research and early detection screenings. The Truth Campaign
[Survivor Story] ➔ [Public Empathy] ➔ [Education] ➔ [Policy/Behavioral Change] Key Elements of Success