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Alchemy Rory Sutherland Pdf

It is particularly useful for those who feel that conventional, "logical" approaches to business are failing to deliver results. Conclusion

Run small, low-risk experiments on ideas that sound completely crazy. If an idea is logical, your competitors are already doing it. If it’s irrational, you’ll have the entire playing field to yourself if it succeeds. Conclusion alchemy rory sutherland pdf

This public link is valid for 7 days and shares a thread, including any personal information you added. This link or copies made by others cannot be deleted. If you share with third parties, their policies apply. Can’t copy the link right now. Try again later. It is particularly useful for those who feel

If an idea makes total sense, your competitors have already thought of it. Test things that sound slightly ridiculous. If a bizarre idea works, it gives you an unfair, un-copyable competitive advantage. If it’s irrational, you’ll have the entire playing

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