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As body positivity became trendy, corporations took notice. We are now witnessing a saturation of surface-level inclusion that lacks depth.

For decades, the mainstream wellness industry sold a narrow, rigid ideal: health had a specific look, a definitive dress size, and a mandatory number on the scale. This toxic alignment of well-being with weight created a culture of restriction, shame, and burnout. As body positivity became trendy, corporations took notice

Wellness often glorifies high performance, productivity, and “optimization.” Body positivity includes disability justice, accepting bodies that cannot or will not be “optimized.” As body positivity became trendy

Measure the success of a workout by improvements in mood, sleep quality, strength, stamina, and joint mobility, rather than calories burned. a definitive dress size