On October 7, neuroscience postdoctoral fellow Ben Rein posted a viral video explaining a 2005 study about a specific brain cell for recognizing Jennifer Aniston. The best social media campaigns from October 2021
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At President Biden’s inauguration, Senator Bernie Sanders sat alone, arms crossed, wearing enormous handmade mittens. A single static photo went viral, but it was the video clips of him arriving and sitting—the mundane gestures—that fueled the discussion. The internet celebrated “low-effort relatability” versus the glamour of D.C. The discourse centered on class signifiers: why did a millionaire senator’s thrifted vibe resonate during a wealth disparity crisis? It was a quiet rebuke to performative luxury. On October 7, neuroscience postdoctoral fellow Ben Rein
The video became an overnight sensation in the UK and globally, offering a hilarious yet sobering look at bureaucratic dysfunction. The discourse centered on class signifiers: why did
2. Gorilla Glue Girl: The Convergence of Viral Sympathy and Medical Ethics
The "Shantytok" phenomenon sparked widespread discussion about the psychological state of internet users during the pandemic. Anthropologists and cultural critics noted that sea shanties—historically sung to keep sailors working in rhythm—offered a sense of collective purpose and unity to an isolated global population.
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