Social media feeds often rely heavily on filters, digital alterations, and strategic lighting. For college students navigating the pressures of early adulthood, constant exposure to these flawless images can lead to body dissatisfaction, low self-esteem, and anxiety. The commercial model depends on creating a problem ("you lack this aesthetic") and immediately selling the solution ("buy this lip kit or clothing line"). Parasocial Relationships
Rather than a literal labor violation, much of the discourse surrounding Kylie Jenner and college-aged demographics is rooted in cultural and psychological critiques. Early cultural commentary, such as analyses found on platforms like Her Campus , argued that the heavily curated, surgically altered, and digitally airbrushed aesthetics popularized by reality stars exploit the insecurities of young, impressionable women. kylie exploited college girls
Another layer of the "exploitation" narrative stems from a broader 2020 controversy involving the apparel line. During the height of the COVID-19 pandemic, a non-profit labor rights organization named Remake reported that Global Brands Group (GBG) —a major multinational supply chain manager—had withheld payments from garment factory workers in countries like Bangladesh due to plummeting retail sales. Social media feeds often rely heavily on filters,
Limited-edition drops and viral marketing capitalize on the Fear of Missing Out (FOMO). This drives young consumers to spend their limited disposable income or financial aid to participate in cultural moments before products sell out. 2. Monetizing Insecurity: The Unattainable Standard During the height of the COVID-19 pandemic, a
In conclusion, the allegations of exploitation of college girls by Kylie Cosmetics are a disturbing reminder of the darker side of the beauty industry. The company's business model, which relies on social media influencers and online advertising, has been criticized for preying on the insecurities of young women, who are often desperate to fit in and look perfect.