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Western modernization theory predicted the nuclear family would replace the joint family. Empirical data shows otherwise. According to the 2019 India Human Development Survey (IHDS-II), over 60% of Indians still live in extended or multi-generational households. However, the function has mutated: However, the function has mutated: To succeed in
To succeed in this niche, you must stop looking for "India" and start looking for the Indians . Talk to the people. Taste the street food with your hands. Sweat through a summer without AC. Experience the thanda (cold) relief of a Nimbu Pani (lemonade) on a 40-degree day. remains a symbol of grace.
The Saree, often called the world's oldest unstitched garment, remains a symbol of grace. Similarly, the Salwar Kameez and Kurta-Pajama offer comfort across the subcontinent.