For MallumvGuru himself, apparently yes. He has shown screenshots (The Receipt Mura) claiming monthly digital incomes upwards of ₹4-5 lakhs from a combination of YouTube ad revenue, a paid Telegram channel, and digital consulting.
Given the OTT success of 'Mura', it is plausible that a reviewer might have used such a phrase to praise the film's honest portrayal of its characters' desperation and its ability to grip the audience. Ultimately, the phrase adds a layer of qualitative praise to the search, indicating that the film's core themes about ambition and loyalty resonated as genuine and compelling. wwwmallumvguru mura 2024 malayalam true we work