that started as TikTok trends.
However, 2021 was also a year of reckoning. The "great resignation" hit Hollywood as it did every other industry. Labor disputes over streaming residuals and working conditions on sets like Rust —following the tragic on-set shooting—highlighted the fragility behind the glossy final product. Furthermore, the streaming wars led to content bloat. Services like Paramount+ and Peacock launched to muted fanfare, leading to "subscription fatigue." Audiences began to realize that having infinite choices often meant watching nothing at all, defaulting to reruns of The Office or Grey’s Anatomy rather than risking a new, unknown IP. penthouse130722juliaannjuliaannxxximag 2021