A surprising number of young viewers discover world cinema through "popular videos." A 60-second montage of Wong Kar-wai’s In the Mood for Love set to lo-fi hip hop on TikTok drives millions to watch the full film. YouTube essayists—like Every Frame a Painting or Patrick (H)—have amassed millions of views by analyzing the editing styles of Akira Kurosawa or the blocking techniques of Ozu. The popular video has become the trailer for the world filmography.