Beyond the screen, Katrina has disrupted the Indian beauty market with her brand, .
But the "content" of Kay Beauty goes beyond the products. Katrina is intimately involved in product curation, packaging design, and campaign strategy, blending her personal aesthetic with consumer needs. Her vision of "inclusive, accessible, and authentic" beauty has allowed the brand to expand internationally, entering the Middle East market and launching in the United Kingdom in September 2025. It became the first South Asian brand to join the prestigious Space NK circuit. Her recent collaboration with high-fashion designers Falguni Shane Peacock further cements her status as an influencer who bridges the gap between mainstream glamour and luxury fashion. katrina kaif 3xxx top