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The man who supercharged Vicary's myth into a full-blown cultural panic was Wilson Bryan Key, a communications professor. In 1973, he published his influential book, Subliminal Seduction: Ad Media's Manipulation of a Not So Innocent America , claiming that the advertising industry was systematically embedding hidden sexual images and words in print ads. Key argued that these subliminal "embeds" bypassed rational thought and directly influenced consumers' unconscious desires to make products more appealing and memorable. He pointed to the word "SEX" spelled out in ice cubes in liquor ads, phallic shapes in ice, and even hidden genitalia in ice cubes, all of which, he claimed, proved a pervasive conspiracy by advertisers to manipulate the public. subliminal seduction pdf free
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