The keyword phrase includes the word — which indicates urgency. Here is why demand is spiking right now:
The meaning and effect of this obligation will vary depending on the governing law and jurisdiction. Under English law, for example, there is no general duty of good faith in contracts, but recent case law suggests that the obligation may be interpreted based on its context and certainty of drafting — and is unlikely to require a party to act against its own interests or to trump an absolute contractual right.
Clear language and defined processes reduce the likelihood of costly disputes.