Poonam's big break came in 2011 when she appeared on the reality TV show "Bigg Boss" (Season 5). Her stint on the show was marked by controversy, but it also helped her gain widespread recognition. After the show, she began to appear in more TV shows, films, and music videos.
In 2017, she launched the Pandey App , which featured adult-oriented content. Although Google removed it from the Play Store within an hour for policy violations, it remained available through her personal website.
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