Today, “Om Namah Shivay” by T-Series exists in a strange, beautiful nexus. It is both a religious hymn and a productivity hack. It is both a source of divine connection and a white-noise machine. It plays in luxury spas and slum tenements, on AirPods and temple loudspeakers.
Gulshan Kumar, the founder of T-Series, was a profoundly religious man, famously a devotee of both Vaishno Devi and Lord Shiva. He launched T-Series in 1983 with the vision of making devotional music accessible to the masses. The iconic T-Series logo—a damru and trishul—is a direct nod to this spiritual foundation. om namah shivay t series